Make no mistake Mobile is here to stay. Check out our Top 5 useful tips on how you can make your campaign mobile ready.
Responsive Web Design:
Smartphones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.
However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Candidates now have to think of all these things that affected web designers. A Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images and audio/video players re-adjust themselves on a variety of devices.
This means you will target voters based on their previous behaviour on mobile internet and use this information to deliver your campaign to those that will be interested the most. This way you will create a cost-efficient campaign.
Call To Action:
If a voter isn’t clicking, he is not interested. That’s the reason why we should have a call to action in our banners. To trigger attention and generate an action.
Having a clear call to action button is probably the most important thing when creating your campaign website. Getting potential voters to enter their details for email updates or encouraging volunteers is imperative when launching a campaign.
Just like having an eye catching call to action button, ensure that your donation icon is visible. Most campaigns are largely based on securing capital. Supporters need to be encouraged to make an investment, not just in you as a candidate, but as a potential leader.
Campaigns cultivate supporters through targeting and securing contributions is one of the main objectives of this.
It doesn’t begin and end with email and text messaging anymore, social media interaction is now the norm. Use the outreach trifecta - social media, text and email and you are making sure your campaign news is available across all mediums and the more places people can interact with your journey, the more they can support you.